By the Moms, For the Moms

Our Story

We nurture women on a career break to be financially independent and achieve work-life harmony.

Our Logo Says It All

Our logo, designed by Moms, embodies a profound message that encapsulates the essence of Mom Relaunch's mission -- where women blossom into "Mother Trees," shaping the world with their accumulated wisdom while embodying confidence, resilience, and the pursuit of prosperity.

Mom Relaunch Logo
Mom Relaunch tree and woman logo

The Tree

Symbolizing the journey of a woman's life, the tree encompasses the transition from a young woman to a "Mother Tree" -- reflecting the accumulation of wisdom and knowledge she spreads through work-life experience.

Woman silhouette

Woman with Raised Hands

The portrayal of a woman with uplifted hands signifies confidence, empowerment, success, and financial freedom. It embodies the spirit of achievement and the ability to conquer new horizons.

Green Color

The use of green symbolizes fresh beginnings, growth, renewal, and abundance. It represents the fertile ground from which opportunities spring forth and the vibrant energy of personal development.

Brown Color

The choice of brown echoes the grounding strength of the earth. It symbolizes resilience, dependability, security, and safety -- the unshakable foundation upon which our community is built.

RG
Reena Gupta
Founder & CEO
Author of "Career Interrupted"
Work-Life Harmony Coach
Connect on LinkedIn

By the Moms, For the Moms

Mom Relaunch Foundation was started by Reena Gupta, a technopreneur, author and work-life harmony coach, with a clear and unwavering mission -- to prioritize financial independence for all women.

Hiring a stay-at-home mom as her first employee left a big impression on Reena, and she knew that someday she would do more to help women and the underutilized talent pool. Reena founded Mom Relaunch Foundation to nurture and mentor women reentering the workforce.

Reena is an entrepreneur, author and philanthropist. She achieved entrepreneurial success by establishing two companies, Avankia and TargetRecruit. Growing up in a big joint family in India, she learned the power of collective growth. She authored the book "Career Interrupted," a valuable resource offering guidance on balancing career, wellness, and relationships.

Mom Relaunch welcomes all women, regardless of educational level or prior work experience. We recognise the obstacles moms face -- a lack of good guidance and clarity, loss of confidence, lack of support, and unconscious bias. We provide a nurturing environment to build confidence across all touchpoints: job readiness skills, certifications, hands-on experience, wellness, and mentorship.

Our Core Values

The principles that guide everything we do

🎯

Accountability

We believe in taking ownership and fostering trustworthiness. This value stands at the heart of our organization's success, promoting responsibility and commitment.

Productivity

Our emphasis on productivity entails setting clear goals, prioritizing tasks, efficient time management, continuous learning, seamless collaboration, and a harmonious work-life balance.

💪

Confidence

We encourage fostering self-assuredness and expertise in all interactions. Confidence empowers effective communication and ensures a poised and impactful presence.

🙏

Gratitude

Expressing gratitude is integral to us. We actively recognize and appreciate the contributions of all members, fostering a culture of mutual respect and appreciation.

"By the Moms, For the Moms. We're not just relaunching careers -- we're reigniting dreams, rebuilding confidence, and redefining what's possible for mothers everywhere."

-- Mom Relaunch Foundation

Our Team

The dedicated people behind Mom Relaunch. Click any card to learn more.

MC
Maria Cecilia Armando Chaer
Chief Operating Officer
SM
Shruti Mahindru
Chief Moms Champion

Advisory Board

Industry leaders who believe in our mission and guide our growth.

SJ
Scott Jorgensen
Former Salesforce Executive

Previously co-founded the Salesforce Ignite innovation program, developed the CIO Advisory Board, and launched Solution Engineering for the Small Business Essentials segment. Currently Chief Product & Innovation Officer at ScaleWith, a passionate advocate for equality and diversity.

LinkedIn
MK
Mike Kreaden
Managing Director, Salesforce

A passionate startup advisor with over 35 years of experience in enterprise software. His career spans the Macintosh platform, the Internet and early ASPs, and the Salesforce platform and ecosystem. Mike's personal mission is to accelerate success for startups and promote diversity in tech.

LinkedIn
EK
Erika Kuhl
CEO & Founder, Erika Kuhl Consulting

Over 20 years of Enterprise community expertise. Formerly VP Community at Salesforce, she built everything from scratch. She has advised Slack, Zendesk, Atlassian, Google Cloud, Notion, and HubSpot on robust community strategies.

LinkedIn

Our Journey

How we've grown alongside the women we serve

2019
Mom Relaunch Foundation Founded

Reena Gupta started with a clear mission to prioritize financial independence for all women.

2020
First Cohort Launched

Piloted our first career relaunch program and proved the model works.

2021
Power Hour Series Began

Weekly sessions connecting moms with industry experts, mentors, and peers.

2022
Launchpad Program Created

Moms started working on real projects with partner companies, building real portfolios.

2023
500+ Moms Supported

Reached the milestone of helping over 500 women relaunch their careers.

2024
AI Readiness Launched

Added our flagship AI Readiness program, preparing returners for the AI-powered workforce.